Ella Fletcher designs strives to put sustainability at the forefront of the business. Clay is a natural material that is abundant and non-toxic, and therefore makes it more sustainable compared to synthetic alternatives like plastics. There is very little waste throughout the making process, as the clay can be reused until it has been fired.

Ceramics are incredibly durable and can last for centuries if not broken. This means that ceramic products do not need to be replaced as frequently as those made from less durable materials, reducing the overall consumption of resources over time. While ceramics are not easily recyclable in the traditional sense, they can be reused in various ways, and their durability also makes them suitable for repurposing.

Our main clay supplier is based locally in Edinburgh and we source all other materials from the Uk where possible. All packaging is plastic free or reused. Our studio is powered by a 100% renewable energy tariff and heated by the kiln that produces our stoneware. It is an ongoing process that we have been embracing in order to make a long-term change.